rana

How Microsoft Could Kill Google on the Web

the basic idea of giving ads for free is good, but the people here ask good questions. how we can limit the number of advertisers, how we get good content, etc...
i think MSFT should attack the problem from the user side. if they wil answer the users wishs the advertisers will come. GOOG has a better search engine, this is the first area that needs to be tackled. if this isn't solved the advertisers may come ut the users are the key.
MSFT should go for search social network. the search engine will be based on real data that is passed between users relating to thier search and not on algorithmes that are far from accurate and make most people confused about how to do a deep search with more than one word.
this way they will bring the users as soldiers in this war. there will be always social networks on different searches, based on shared interest and they will bring thier friends to the sites of interest. by letting users download a small program this can be done on the fly whileyou work and even enhence other apps functionality.
the important thing is to go from the users side. this is what always works when we make the first step in a war that involves different players. if we offer bad product for free it won't bring long term customers.