Yehuda Fruchter

The Long Case for Celebrate Express (BDAY)

BDAY is still way too expensive at current prices as compared to valuations of similar e-commerce companies (e.g. REDE). Plus check out the value that Lillian Vernon fetched in its takeover several years ago. Why is that important? The current CEO of BDAY was one of the top executives there for many years. It's mind boggling to me how BDAY has not dropped further following their recent earnings guidance. It appears that Wall Street is still enamored by these types of e-commerce companies, despite the fact that these businesses are just niche catalog operations, with twist. AMZN would never buy this company, they would just have them become part of their Advantage Partner program. Also, these databases are not worth much. You can buy them from many list providers. I'd be a buyer here at half the price, but I'm not sure it will ever get there.