Keri Christenfeld

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    • Tue Jul 3rd 07:43 AM | Rating: 0 0
      Commented on:
      Apple Engineered Huge Margins Into Its iPhone
      Seems like Apple has financed a lot of advertising and marketing expenses into its first model; this leaves room to introduce less expensive models in future years when word of mouth and momentum will allow it to reduce advertising expense and still make excellent margins. Reminds me of Nike's strategy--but they're starting out with Air Jorden, not introducing it several years after going public.
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