beandog

Should Starbucks Have Been More Cost Conscious During the Boom?

Kwongman, what are you smoking? MCD coffee is better than Starbucks'? I had a cup of mocha latte at MCD and I almost threw up after the second sip. Go try it yourself, because I don't think you have.

-Beanie


On Jun 29 05:06 AM Moon Kil Woong wrote:

> Start bucks could help itself by spending more time improving their
> coffee as well. After trying to lower cost by buying its own plantations
> they can no longer pick the best beans to use. This has made their
> coffee rate lower than McDonalds. I don't mind paying some for ambience
> but really, even lower cost rent won't save you from a deviation
> from your "percieved" core competency.
>
> I think Michael Steinberg hit on the fact that Starbucks was a hypergrowth
> scheme reliant on cult marketing and prestige branding and raising
> prices. In fact, their strategy reminds me a lot like Mrs. Field's
> cookies that crumbled except I can say their cookies were a lot better
> than Starbuck's coffee ever was.