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A Satellite Radio Giant's Surprising Small Audience

Very misleading. Compare it to cable TV and perhaps you won't be so shocked. CNBC's Business Day is averaging 83,000 adults 25-54 for 2007, up 32% over 2006 (63,000). In total viewers, Business Day is up 21% from 210,000 last year to 254,000 this year, with its best year since 2002. Now those are small numbers. When Seinfeld went off the air it was averaging 20 million viewers.