K. Lewis

Are New Digital Music Payments Enough?

I agree with Activision. The game play is the driver for the sale. You could easily substitute the music with indy songs and still have hit games. Just look at the model on television. CBS revived their label just to feed their shows. Cable stations bypass the high priced option altogether for independent music.

Activision is in such a position of power that they could probably start their own boutique label and have bands gladly jump at the opportunity. There's at least one move studio I know of that's looking to do just that in order to bypass paying labels for including their acts music in major motion pictures.

The labels must adapt or perish along with their antiquated business model.