K. Lewis

The Declining Value of Redundant Web News Content

Link journalism is counter to the business model of building readership and selling ads at prices scaled up based on readership. The comparison to Google doesn't work precisely because they don't monetize original content. If I take your recommendation to heart, I go from providing insightful commentary on news relevant to my niche to competing with Google to find and sort the best stories among my competition and sending my readership there for the story. What are my credentials if I'm not actually writing? Also, how do I monetize the link journalism approach? I don't disagree with your assessment of the problem. I just don't see the business case for paid writer to change behavior.

Thanks!