K. Lewis

New iPhone App Could Boost Sirius XM's Cash

If a move like this is so great for them why are they not creating ( and profitting from) their own mobile app? Any exec with a calculator could see the value. License this app to the mobile manufacturers directly and own another income stream.

I don't see the influx of cash the author paints a picture of in this article. Sounds too good to be true. While I would consider subscribing for this delivery option, I don't think many other non-subscribers will join. That's where the money is.

A Satellite Radio Giant's Surprising Small Audience

IF the line about not having internal audience data is true, I find that almost negligent. How do you justify paying anyone anything with metrics supporting their worth. Again, IF, that line is true (the only interesting line in the article to me) then things should only get better. Introducing actual audience listening data to the mix can only help the bottom line by allowing management to improve ROI versus the guessing exercise you have to do without data.