Jonathansalembaskin

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    • Thu Dec 20th 09:30 AM | Rating: 0 0
      Commented on:
      Google Taking Lion's Share of Search Market
      As a brand marketer, I am fascinated by Google's success getting labeled as the result of 'branding.' Google breaks most branding rules, and has so since it declined expert counsel back in 1999. I've written at some length about what I think it's doing right (and, perhaps, why it'll continue to dominate its competitors who are trying to brand themselves into relevance) at DIM BULB: dimbulb.typepad.com/my...
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