Roxieanne

Serious Subscriber Decline Bodes Ill for Sirius XM

To Julia Boorstein:

I invite you to look at the caption you used for your writing and then to read the paragraph that you wrote.

"Serious Subscriber Decline Bodes Ill for Sirius XM 85 comments"

"The company, the result of a merger of Sirius Satellite Radio and XM Satellite Radio Holdings last July, has been struggling. And Thursday morning's quarterly results were worse than expected. Sirius XM finished the third quarter with 18.6 million subscribers, and while that's an increase of 3.5 percent from last year, it's also down by 400,000 from just three months earlier."

The company finished the 3rd Quarter with 18.6 million subscribers which is a "3.5 percent increase in 1 years time" in subscribers----this is an "increase "

Now, note that the decline in subscribers in percentage is ------ 400,000 divided by 18,600,000 Million and is equal to just 0. 021% of the annual total of 3.5 percent increase in a year's time.

Is that really a "serious decline in number of subscribers"?

Please go back and consider your use of the word "Serious"-----is it accurate to call this a "Serious" decline. I think not.

This is hyberbole and appears to have been used to have a catchy headline for your article.

You are young and have a future--------don't fall into the trap of sensational journalistic headlines which is what you used either knowingly or unknowingly for the purpose of attracting attention to your articles for whatever purpose you intend.