cswalker21

Making Starbucks Exciting Again

I don't think the hokey faux-Italian size names are mandatory. I always say "Medium coffee" and they always know what I mean. I'm always impressed that they can roll with a venti-soy-half-caff-ca... from one guy and a medium coffee from the next guy with such ease.
And maybe they were arrogant in 2004 but the 50% decline in stock price may just have humbled them, as they seem to be at least trying to listen more to what their customers want.