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Apple Customers Actually Come First

What you are talking about and referring to is the core philosophy at Apple. This philosophy comes directly from Steve Jobs and permeates through the company.

What is it? To attempt to create the best product possible in an attempt to actually improve a customer's quality of life. Apple actually attempts to create products that will change the world. While many companies pay lip service to this, Apple actually executes. They take an idea or product and continually refine it, until it is the best that they think they can do. In other words, they sweat the details.

Another fundamental philosophy at Apple is that humans actually sit at the top of the pyramid. In other words, Apple believes that technology should be adapted to work the way humans think they should work. Companies like Microsoft, on the other hand, seem to elevate technology above people, instead creating technology that requires humans to adapt to it. The result, Apple creates intuitive products and Microsoft creates unintuitive or counter-intuitive products.

Apple would create a hammer that looks like a hammer. It's method of use would be instantly obvious.

Microsoft would create a hammer that is equally useful, if not more, but would require a manual and training to figure out how to use it.