freakyguy666

The Starbucks Sequel: What's in My Coffee for 2008?

What is the point of the article? We all know that the stock price is lower. We all know that there is competition. We know that it would have been better to sell when it was near its peak. But that is OLD INFORMATION! Who the heck cares?!? And you say that you "want [the readers] to see it and learn from their mistakes". What does that mean exactly?? Are you suggesting that somehow it was a GIVEN than SBUX would lose this much value in 2007? If so, it would have been much more interesting to read your opinion of the tell-tale signs of the impending decline. Hindsight is 20/20, and this article is just standard media drivel and provides nothing new.

I'm not even sure that the author even has an opinion on whether the stock is a good prospect for 2008? Is it? I, for one, would think that the international growth potential for SBUX is completely discounted out of the stock price at this level ($20) and given that is has the potential to completely eclipse the sales SBUX has enjoyed thus far, I would be surprised if SBUX did not outperform in 2008.

Happy New Year.