MacManMaz

Apple's Branding Strategy Delivers Superior Results

Rick,

IMHO your article comes off as if you are saying that Apple is just real good at advertising. You missed the bigger picture. Successfully creating new markets (iPod) and revolutionizing existing market standards (iPhone) requires a commitment to excellence in the user experience from Research and Development all the way through to product support. That is what makes it so easy to market Apples brand.

Look at the MSFT. Vista was cleverly marketed and advertised by a company with an established name and should have been a slam dunk.
Vista's failure is not due to poor marketing or lack of flashy commercials, it just sux.