Greg Feirman1

An Attractive Entry for an Amazon Short

Amazon's other businesses make up such a small part of its revenue (4.3% of revenue for the first 9 months of 2007) and profit as to be negligible when analyzing their business.

Shorting is all about timing. Amazon's valuation shows that it is trading as a speculative stock and now is not the time for speculation. Note how Amazon got crushed today, down 7% in a down 2-3% market. Speculative stocks always get hit harder.

It's going down more.