Maniac in Motion

Is $3.25 Gas Helping Harley Davidson?

HOG is the complete opposite of any inflation play one would want to take. HOG sells a product based on considerable disposable income. HOG is not green. Although it has 70 miles/gallon, that's 70 miles/gallon for one person. What about your wife and 3 kids Protestant? One must consider cost to travel per person. Moreover, it's easy to double sales if he increased sales from 3 bikes to 6 bikes. It still doesn't answer how he will clear the other 100 bikes collecting dust on his lot.

We are in a recession being considered more and more like the 1930's. And with a Bear Stearns government bailout, the unfolding events make me think economists will no longer just joke around with words. The cash-strapped consumer is not likely to put her 5 year-old daughter on the back of a Harley to visit Big Lots. A family would likely rather buy a smaller compact vehicle because everyone can get in, and the cost to buy a compact car is cheaper than buying a self-serving Harley.

HOG suffers from a "Love the company hate the stock" sentiment. I'm sorry captain, gotta think with your wallet, not with your heart.