brewboy

Still Not Convinced by Starbucks

I don't get how Howie Schultz will 'fix things'. Everything that has been done has had his blessing, if not his instigation. HE is the person that made the ridiculous 'promise' of 20,000 store in the USA. Historical reference should have precluded that statement, look at what happened to McDonald's back in the later part of the 90's when they believed they could put stores everywhere and, by being 'convenient', capture all the business. Is it so odd to believe that some people just don't like Starbucks? I'd rather have 12,000 highly profitable stores than 20,000 with 8,000 of them eeking out a small profit or losing money. Add to this that Starbucks has yet to make any significant in-roads into ownership of any of the their real estate so they will continue to experience extreme increases in occupancy costs. At least McDonald's owns a significant portion of their portfolio!