brewboy

What Is Starbucks Doing Out There?

The issue for SBUX now is that need to SPEND MONEY to fix the issue. Look at the market and close the lower performers that can transfer sales to another unit PROVIDED the service does not suffer. AND, if they make a decision to close a unit and transfer sales, they should also spend any necessary $$ to make sure the store that will get the transfered sales is up-to-snuff. This means write off for the closed store and FF&E PLUS cost to make the 'keeper' look it's best. PLUS, they have the write off for the ill-fated 'warming' to deal with. They need to get this pain BEHIND them and it is my opinion they are attempting to spread the pain over a sequence of quarters instead. RIP off the bandage PLEASE dont pull it off slowly!