BSCLossMan

Sears Holding's Lampert Continues Great Brand Lineup

I'm interested in SHLD, but Mr. Lampert is missing what I think is a very important point: Sears stores are old and ugly. And as mentioned in other comments, KMART is worse. If Lampert is doing a mini-hedge fund play, that's one thing, but I think it's trouble for him to completely overlook the lack of attractiveness of the stores themselves, as, bottom line, SHLD is still a series of stores.