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N. Venkatraman
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Well.. Increasing the newsstand rate by 25 cents is not the answer for the long-term. Shunting 100 jobs also is a temporary fix to the cost structure. May be buying Boston Globe is now looking to be a poor decision. But, NY Times needs to look forward to the digital, network era.
Jul 23 17:38 pm
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All Comments by N. Venkatraman »New York Times Co. - No End to the Pain in Sight [View article]
NY Times and every major newspaper has to figure out a compelling digital business model. The early attempt at charging did not go well because the consumers were not enthused to pay for online content. Just as music industry is slowly coming to grips with a digital business model (orchestrated by Apple), the newspaper industry needs a new business model that has at its core a revenue model that is a mix of advertisement and subscription. The question is will NY Times and others architect such a business model or will it require someone outside to do it. Google News is still in its infancy. So, NY Times has a chance to step up and do something. But, it requires bold moves.. and out-of-the-box thinking. It requires cooperation with other newspapers and a new set of competencies. Will NY Times win? It is a multi-billion dollar question!