Justin Whitaker

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    • Tue Jan 15th 18:30 PM | Rating: 0 0
      Commented on:
      Is Electronic Arts Off Its Game?
      EA's problems are many, but really come down to "It's the games, stupid!"

      In some ways, they did it to themselves: if you release the same game each year with only incremental value to the gamer (look, now you can see the players sweat!) then sooner or later, the game buyer starts to look elsewhere for their fix.

      And that's really the point, isn't it? Revenue is driven by sales of games, and your catalog has to be broad and deep enough to appeal to multiple game constituencies...I'm not certain that EA's product line qualifies. Does anyone actually care about another SIMS expansion pack, or Ultima Online, these days?

      That's where Bioware and Pandemic come in. One area where EA's product line is particularly weak is in the role playing game segment, and that is something that Bioware does very, very well. I just hope EA's management doesn't decide to micromanage Bioware and lets them do what EA needs them to do. Not likely, but one can hope.

      There is no short term solution for EA. They need to come up with a consistent stream of compelling AAA gaming products that get people excited about EA again. That is going to take time.
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