TanToday

When To 'Believe the Hype' of a New Product

Bull.

Apple did NOT "hype" the original iPhone, when asked what premarketing approach Apple had for the phone, Steve Jobs answered "We had NONE."

Same with the new iPhone.

ZERO, hyping. In fact, there is hardly a company around that goes to such massive lengths to ASSURE THAT there will be NO advance information on a product prior to it's release.

So, the title is misleading, and the article is PURE SHAM where the author is either clueless, or trolling for hits.