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Defending Apple's MacBook Air

Many years ago Apple had a mantra (and ad campaign) of "Changing the World One Person At A Time". They still have it, and hopefully, always will. It's their passion and culture, and it's the force that drives their product development. The Steve's developed and decided to market the first PC as a way to empower individuals to become more productive and creative. Every product since the Apple II has been released for those same reasons. Apple was never interested in becoming the largest PC maker or even a large one. They just wanted to make "insanely great products". Those of us that use Apple's products will tell you that they have indeed enriched our lives. That's why WE are passionate about Apple.

The Air is just the next installment in what has become a legacy of fantastic tools provided to us courtesy of Apple . Apple never has and never will kowtow to corporate America. If companies want to buy Apple products, bravo. If not, Apple could really care less.

Why do we discuss Apple so much on these sites? Why is there so much speculation about what Apple is bringing to the market next? It's because Apple gives us a view into the future that no other company comes remotely close to doing.