wilrobinsun

IncrediMail Gets A Stay Of Execution From Google

Click-fraud is a possibility, but I don't think it is reasonable to refer to it as "a safe bet."

I discount the idea of click fraud for two reasons; 1) if it were systemic Google would have detected it and acted on it earlier, 2) forgiveness would not have been offered so quickly.

There are a number of different ways to run afoul of Google and I suspect that MAIL stepped over some invisible line, probably while implementing their recent search optimization initiative.

Disclosure: I traded the bounce, but I have no position now.