squiggy

Total Rating:
0 / 0

1 Comment

    • Fri Jan 25th 22:12 PM | Rating: 0 0
      Commented on:
      Broadcast TV's Demise - More Fiction Than Fact
      come on, this article is about as shallow analysis as i have ever read on this service. broadcast is this seasons newspaper, there is no denying the trajectory. local broadcast stations cannot find enough local ads to fill thier space, has the breathless media analyst looked at the recent balace sheets of the pure play broadcasters. national netowrks are looking at tremendous audience fragmentation (yes you can brag the superbowl still gets a 100 million viewers but is anyone honestly going to watch american gladiators past month three). and last i checked mr zucker thins he is really a cable company and wants to bust up the upfront charades. advertisers are not going to keep spending. and without ads there is no broadcast tv.

      but mr. breathless media guy keep pretending that your burp is noteworthy, its advertising not your viewing habits that will determine the future of this business and the ad buyers -- who are probably not much more cerebral than you but will eventually get hte joke, dont care that you channel surf in search of the latest piece of visual popcorn. perhaps you should spend time thinking through your pieces with some more rigour.
      View article »
Loading...
Symbols:
Authors:
Quick Links:
Contribute an Article Become a Seeking Alpha Contributor

Transcripts

More Transcripts»