Jesse Bridgewater

Why You Shouldn't Own DIA, SPY or QQQQ

That is a good point David. I think the general advice is very sound. But it is easy for someone to take the article at face value. Probably some small tweaks to the article will make the point clearly that liquidity is good, but fees are a very important consideration for the long-term investor. Thanks!

Why You Shouldn't Own DIA, SPY or QQQQ

This article is not up-to-date. I would suggest removing it from the ETF Investment Guide. The same advice exists in other related articles as well.

The article state that one should prefer the less liquid IVV over the more liquid SPY because of the better expenses for long-term investing.
As of 3/8/2008 this claim appears to be wrong.
SPY 0.08
IVV 0.09

According to Yahoo! Finance.
finance.yahoo.com/etf/...