Chris Sermone

Microsoft's Strategy To Grab iPod Market Share: Subsidize Zune To the Tune of $150

Interesting article. As a novice critic I want to be careful with my statements and wording. I apologize for any mis use of words. I hope I can illustrate and clarify my point.

I'm curious on other obstacles that microsoft will have in gaining market share. Apple's existing market share, knowledge on the MP3 Player industry and Apple's knowlege that Microsoft doesn't have play a role. To clarify, Apple has everything all figured out and is 5 years ahead of Microsofts planning and knowledge, Apple has systems and experts already working to increase and maintain market share, Things that Microsoft haven't thought of. It will be an uphill battle the entire way, so taking a risk by losing money everytime a product is sold seems like an exponetial way to lose money and disrespet.

In addition, Apple has technical support, systems and man power already in place to continue success. Good luck Microsoft.