I believe consumers would understand (but not like) a surcharge for rising fuel costs. Let this cost float with the price of jet fuel at the time they make the reservation. It may be a $400 flight has a $75 fuel surcharge; so be it. Get the cost out front, transparent, and get rid of the silly nickel and dime stuff which are just surrogates for real issue of high fuel cost.
GE Earnings: Industrial Bellwethers Are Now Getting Hit [View article]
GE will come back; this was a buying opportunity, people selling at low prices because of perceived loss in GE credibility.
The financials report next week and I predict the numbers will show we're either near, at, or even past the bottom for that sector. At least that will be the buzz.
The ATM at the Airlines [View article]
GE Earnings: Industrial Bellwethers Are Now Getting Hit [View article]
The financials report next week and I predict the numbers will show we're either near, at, or even past the bottom for that sector. At least that will be the buzz.