I believe consumers would understand (but not like) a surcharge for rising fuel costs. Let this cost float with the price of jet fuel at the time they make the reservation. It may be a $400 flight has a $75 fuel surcharge; so be it. Get the cost out front, transparent, and get rid of the silly nickel and dime stuff which are just surrogates for real issue of high fuel cost.
Are Airlines Stocks a Contrarian Opportunity? [View article]
I agree except if oil gets to $170 that could literally drive UAUA and AMR into bankruptcy. LUV will survive unless crude gets to $250, which could happen. I carry some airline stocks as a hedge against a fast oil drop.
The ATM at the Airlines [View article]
Are Airlines Stocks a Contrarian Opportunity? [View article]
Are Airlines Stocks a Contrarian Opportunity? [View article]