scott146

Garmin, Navteq Soaring; GPS Is Hot

I think that the size of the market in unit volume for handheld GPS receivers is going to continue to mushroom as the price for a basic unit drops below $100. At that point, a lot of people who don't want to pay to have a system installed in their car will be willing to buy the handheld as a much cheaper navigation alternative. I have been keeping an eye on the low-end models and have seen some at around $95 on sale.

I see the handheld as a product that should have a lot of success in the US with the 18-49 middle class male demographic. The gadget factor of this product is appealing to a lot of men, and not having to stop and ask for directions would be a huge selling point as well.