Ex15:26

.Me: Apple's Missing Link

So do we short AAPL?

Getting Ready for Apple's Q2 Earnings

I asked the lady in my elevator on Friday if she liked her Iphone, simply cause I'm in the market for a new phone. Her response actually shocked me.... she hated it. Said it had poor battery life and the numbers and screen shook or were fuzzy. I'm not sure if this is just an isolated incident or if any of you have noted similar comments, but knowing Apple's products I didn't expect this feedback.
I don't think this has any bearing on earnings, but clearly the AAPL model to contract only with AT&T prevents me from purchasing the Iphone. If it was with Verizon or Sprint, I'd probably buy one, if I could have a couple of raving fans.

Getting Ready for Apple's Q2 Earnings

In this environment I think the best way to play earnings is to sit out and look for the pullback, then buy as we enter the stronger 2nd half of the year.
For really aggressive folks, buying puts might be the thing to do as any statement by management to reduce expectations will be met with severe punishment. The $115 to $120 area looks like a very solid as support. Clearly that's a 20% drop from these levels, but it wouldn't be out of the range of expectations if they actually miss.
I like the company long term and am kicking myself for not buying at the $115 level a couple of weeks ago.
Good luck and use stops!