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CBS and Classifieds 2000 tried this 10 years ago and failed miserably. Others in the Yellow Pages space also tried it and failed.
Oct 05 08:01 am
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All Comments by tedstr »Local Media's Hidden Asset: Their Salesforce [View article]
Times are different now, but the key is the incentive and the TRUE motivation of the sales force.
Most traditional media assets are now so impaired that their salesforce and their owners are willing to try anything though I would argue that 90% of traditional media sales people don't undertstand, don't like, don't use, and resent, digital media.
With 30 years in traditional and digital media sales, I never met anyone from the Yellow Pages or directory business until I got into the web. The web is very much the directory business culture. It's like a cultural wall between the two worlds.