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One Risk To Apple's Business: The 'Cool' Factor
I've called this effect the "wow-factor" over the years, and it's a problem with anything popular (electronics or otherwise). After a while, the market becomes saturated and the once hot/new/unique item is just another me-too-device. It's the main reason you can walk around with a dumb phone, like the Sony Xperia X5 and have a dozen or so people in a day ask, "What's that? Who carries that phone?" Sure, having a transparent display helps, but really it is about as anti-iPhone as you can get and although it is just as functional as a phone as the iPhone, it sure as hell not as powerful or has as many features/apps. Still, it's different, and at the end of the day, it has wow-factor.
As we reach iteration 7 of the iPhone, with no real major design change, the market is simply growing tired of the iPhone. Apple can definitely re-invent the wheel here, but first they need to realize that iterative changes and releases are not going to keep them at the top of the must-have list forever.
Oct 2 10:04 PM
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