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David,
Dec 24 12:43 pm
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All Comments by shoedgo »Nike: Just Not Doing It for Me [View article]
Sport is American culture and fashion. Based on your analysis, all the people that are wearing Under Armour should be in the gym and not walking the malls, etc. Reminds me of lycra in the 1980's.
NKE is far and away the most focused brand/company with the ability to execute - take a look at the numbers relative to the competition. CEO of Nike said it best, “We continue to grow because we’re innovative, disciplined and connected to our consumers.”