AdamC

Apple: Three Battles Won, Nicely Positioned for the Fourth

MKW,

Can a cut of 1600 personnel from their retail division can have such an impact on gross margin so if they cut another 2000 will the gross margin go up by another 20%?

Get real, retail staff do not have that great an impact on gross margin especially when some of them are on a part time basis. The real impact will come from labour costs and components for their hardware and R&D and labour costs for their software.

In addition their cash hoard enable them to get their components at the best price.