Neilsen Sheds Light on Newspaper Websites' Audience Engagement [View article]
Several observations here--
In the case of the Seattle PI, consider the possibility that the online version is feeling the pain of having no traditional print edition to help support it. With the Washington Post, this time last year, we were in the middle of the hottest political race of our time. A lackluster economy can't compete with that. And, finally, consider what all that engagement has done for the Minneapolis Star Tribune, which filed for bankruptcy protection this week. The bottom line is that when it comes to good journalism, consumers will get what they pay for.
When consumer of media decide that they have some expertise in a market because they consume, it somehow comes across as fact via the internet. Thankfully, magazines like Time and Newsweek have a process called fact-checking which keeps them and their stories on-target and relevant. What Mr Lee doesn't know about the magazine industry is clear from his "analysis", which he should hold to cocktail party observations and not share with an investing audience.
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Latest | Highest ratedNeilsen Sheds Light on Newspaper Websites' Audience Engagement [View article]
In the case of the Seattle PI, consider the possibility that the online version is feeling the pain of having no traditional print edition to help support it.
With the Washington Post, this time last year, we were in the middle of the hottest political race of our time. A lackluster economy can't compete with that.
And, finally, consider what all that engagement has done for the Minneapolis Star Tribune, which filed for bankruptcy protection this week.
The bottom line is that when it comes to good journalism, consumers will get what they pay for.
The Changing Magazine Industry [View article]