Zomack

Microsoft Copping to $10 Million Seinfeld Mistake?

From a personal standpoint, I found them funny enough. It's certainly a different Bill than most are used to seeing. "Worst TV ad ever"? Please.

But from a business/marketing strategy standpoint, I'm not convinced it's the best approach -- not yet, at least. Assuming they're ultimately trying to sell more product(Vista), it doesn't work for me if we're only looking at these couple of commercials.

But branding and marketing plans can take months and years to have meaningful impact. Three commercials does not a Fortune 50 ad campaign make. This is surely just the start of a multi-phase, multi-year campaign that, when taken in sum, could end up having the desired impact. To judge these couple of ads in such an isolated context is short-sighted. Not saying it'll ever pay off, mind you, but I think it's far too early to judge the campaign(versus the commercial, itself).

Whatever the case, I'm sticking with XP and will look forward to the next commercial : )