Fat Arby

Cable Companies Play Catch Up To Google in Targeted TV Ads

They're still in a creek. It will take some time to navigate to bigger waters, so as long as shareholders dont' care that revenues are tiny they'll make headway at their own pace. Right?
I don't know if you remember your stock basics, but when investors buy a share of stock they add capital to that company. The company is supposed to use that capital for improvements, thus maintaining interest in that company. When investors sell their shares, they are decreasing the amount of investment power that company has. Such, the big G needs to get rowing - and fast. :)