Dale Johnson_

The Future of Core Ad Revenues: Interactivity

Measurable advertising results will allow advertisers assurance their advertising dollars will be spent on potential customers only. That means that someone will have to tell you I am interested in your product with an action. That action in my case is hitting a keyboard key and thereby directing me as an interested consumer to a web site which has intrigued me by its ad to investigate. Now once I arrive at the website, I chose as the potential buyer how long I will stay there.
So the question becomes how do I get the potential consumer to my web site and keep them there? First with an audio ad system which is non intrusive, brief and interests them. (see my system at the above link)Secondly I create a great, converting, landing page which is designed by great advertising minds that now sell for advertising agencies.
Thirdly I make it measurable for each and every individual ad. It is deliverable via opted in website owners, who will be paid to play the ads.
Everybody wins. The person placing the ad in areas where his customers have interests. The person searching the area finds what he is searching for. The website owner gets paid for allowing the person visiting his webpage the option of going away to find what interests him.
The whole system is set up to measure everything for the advertiser. See it, you will like it. Dale

Display Advertising: It Works Differently Than Search

A perfect combination would be the use of an audio search ad like I offer with the display advertising already in place for many advertisers. I had often thought that I had a great search type ad but had not been able to address its impact on the overall results for an advertiser. Here is a solution to the display advertiser who wants more sales for his advertising buck. See my website. It can help create the increased impact as noted above. Dale

Online Advertising's Flight to Quality

More quantifiable results are available through new means of advertising. No one seems to want to look at an alternative Internet method with measurable results. See my link and analyze that. Website owners get paid for no investment and advertisers receive websites, which are contextually related to their products, sending them potential clients. Everybody wins. See my website.

Why Do Traditional Advertising Formats Fail on the Web?

There is a way to engage the searcher without alienating him.
Our system will play a 5 to 8 second audio ad, which will steer the searcher to say a mushroom grower’s website. So our searcher hears the ad once. Now the searcher continues to click on the various sites he is seeking info from. Once again he comes to a site where one of our opted-in Pay-Per-Play websites has allowed the plays to occur. Now you as the buyer of the ads have the option to tell our system to play the same ad again or play a similar ad to steer the searcher again to your site. So the mushroom website advertiser can opt to play the same ad three or four times at three or four different websites. How we do this is unimportant. Why do we do so? It dramatically impacts the focused listener. Searchers have now heard the same ad on three different websites as they were doing research on a subject that they wanted information on now. They are not doing something else. They are present, focused, and the audio ad is contextually related to what they are searching for. Will it have impact? Absolutely and unequivocally yes. We believe that we can achieve the action that you as an advertiser want that potential customer to do. Instead of taking 20 listens to get that action to occur from a radio station, we believe we can bring it down to 6 to 8 listens for it to occur on the Internet.
It works well as the searcher opts to open the new page by hitting a keyboard key. The advertiser can offer the user either a direct opening of his web page or the opening of our keylink mini window which offers a clickable link to his website. The searcher can continue on with his search by simply closing the mini window, or he can open it. The net effect is the advertiser got an audio branding ad to point attention to his brand. The searcher got offered something that was already pertinent to his search so the ad intrusion was really not irritable. If the seacher clicks onto the ad and goes to the advertiser's page, then the ad is equal to Google Pay Per Click advertising. We can give Super Bowl advertising numbers weekly with this system. Dale

Click Fraud Keeps Rising - Up 15% in 2007

Avoid pay per click advertising altogether with audio ads which play to almost 100% of your website visitors. See why a third party verification of your plays will insure your ad dollars are spent well on the net. http:tinyurl.com/ynro3...