Dale Johnson_

The Future of Core Ad Revenues: Interactivity

Measurable advertising results will allow advertisers assurance their advertising dollars will be spent on potential customers only. That means that someone will have to tell you I am interested in your product with an action. That action in my case is hitting a keyboard key and thereby directing me as an interested consumer to a web site which has intrigued me by its ad to investigate. Now once I arrive at the website, I chose as the potential buyer how long I will stay there.
So the question becomes how do I get the potential consumer to my web site and keep them there? First with an audio ad system which is non intrusive, brief and interests them. (see my system at the above link)Secondly I create a great, converting, landing page which is designed by great advertising minds that now sell for advertising agencies.
Thirdly I make it measurable for each and every individual ad. It is deliverable via opted in website owners, who will be paid to play the ads.
Everybody wins. The person placing the ad in areas where his customers have interests. The person searching the area finds what he is searching for. The website owner gets paid for allowing the person visiting his webpage the option of going away to find what interests him.
The whole system is set up to measure everything for the advertiser. See it, you will like it. Dale