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Early modern MMA was very closely intertwined with professional wrestling. The UFC organization was started as a marketing tool for Gracie Jujitsu, not as a "legitimate" sports league.
Mar 11 14:21 pm
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All Comments by Roggg »World Wrestling Entertainment’s Mixed Martial Arts Potential [View article]
There are plenty of confirmed "works" and "worked shoots" (fake fights) in MMA history and the sport has been successfully promoted in a manner very, very similar to pro-wrestling. (See the history of Pancrase) It isn't so different from wrestling that WWE couldn't get a handle on it.
(Not to say that they will do it right if they do try - WWF did a toughman competition in the 90s and it was a disaster)