Zyx007

McDonald's India Goes Veggie

KFC in India is still strugglingbecause of its inability to adapt to Indian palattes, unlike McDonald's. Indians do not like their chicken with skin, and KFC serves them the same garbage it serves overseas. As a result, even if someone does go in once, he or she is not likely to return.

McDonald's on the other hand has, in addition to the vegetarian menu, a selection of chicken burgers at various price points, and they have localized and built upon even such items as flavourd soft-serve ice cream cones (kesar mango - "saffron mango" - flavour), et al.

Pizza Hut from Yum brands is doing well precisely because it localizes toppings (unlike KFC), and the surprise is that Yum Brands has not though about testing/ introducing Taco Bell, despite similar tastes between Indian and Tex-Mex food, and its adaptability to vegetarian variations.