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Wed Mar 5th 16:36 PM | Rating: 0 0
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Interactive Q&A: Joe Cross, President and CEO of Nanophase Technologies

Will you be pursuing relationships with paint manufacturers other than Behr?
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Tue Mar 4th 12:02 PM | Rating: 0 0
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Interactive Q&A: Joe Cross, President and CEO of Nanophase Technologies

In order for you to sell your technology in the consumer market place, you are relying on your customers to market products and brands that contain your nanocrystalline technology. Your customers are not doing that. Why aren't they? I don't believe that the typical consumer is familiar with brands or products that contain your nanoparticles and why there is a value-added benefit in purchasing products that contain your technology. For example, I purchase sunscreen products but I don't know what sunscreen brands contain your nanoparticles.

Here is another example. I wanted to see how Behr marketed their Ultra Premium paint that contains your Nanoguard product. I went to Home Depot and found the paint on the shelf. The paint was about $10/gallon more than other Behr paint. However, there was no advertisement, marketing information, or display at Home Depot that show cased the paint or explained why the paint was more expensive and the value-added benefit of a paint with nanoparticles. The marketing of the value of Ultra Premium product is also lacking on Behr's website.

How can you educate the end-user? Should that be your role?. Why aren't the companies that use your technology in their products doing a better job of educating and marketing nanotech products to the consumer. If they are, I'm not seeing it and I am looking for it.
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