Who Can Buy Circuit City AND Successfully Turn It Around? [View article]
CC would be better off 50% smaller, with boutique stores catering to higher end shoppers. Let BBY be the big box CE retailer, while CC services the specialty side of the business.
Trouble is, with the damage the brand has sustained over the past 3 years, who will believe it without wholesale management changes, not only at the top, but at the store manager level? Unless the company installs store GMs that understand the psyche of the affluent shopper, that proposal will fail too.
What's clear is that the current operating platform isn't working at all, despite the compost spewed by upper management.
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CC would be better off 50% smaller, with boutique stores catering to higher end shoppers. Let BBY be the big box CE retailer, while CC services the specialty side of the business.
Jul 07 14:52 pm
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All Comments by billddrummer »Who Can Buy Circuit City AND Successfully Turn It Around? [View article]
Trouble is, with the damage the brand has sustained over the past 3 years, who will believe it without wholesale management changes, not only at the top, but at the store manager level? Unless the company installs store GMs that understand the psyche of the affluent shopper, that proposal will fail too.
What's clear is that the current operating platform isn't working at all, despite the compost spewed by upper management.