As this survey looks at only the tiniest sliver of outlets for these companies, I put almost no credence in the statistics, or try to infer anything other than it's interesting to see how many percentage signs you can get in one paragraph.
That's why I think Best Buy is 'best of class' in discretionary retail stocks. The company has not trimmed its growth profile for fiscal 2009 like many other retailers (Home Depot, JC Penney) and has put other consumer electronics chains out of business or on the ropes (Tweeter, CompUSA, Circuit City). The core BBY customer is more a fan than a customer, and the RewardZone program, that gives incentives for shopping, further cements that relationship.
Your point is spot on about customers coming back to best of brands when the economy turns the corner. Companies like Best Buy will be well-prepared and well-positioned to reap the benefits.
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Your point is spot on about customers coming back to best of brands when the economy turns the corner. Companies like Best Buy will be well-prepared and well-positioned to reap the benefits.