Neal Barkett

Satellite Radio: Betting on Used Cars

Still not sold on your take of the used car market. My I bought my daughter a used Civic that had an after market Sirius radio. Since I already had one in my car I thought it was a no brainer. I recieved the family discount of $6.95 pr mnth. So I called Sirius from my cell while I was in her car and within a couple of minutes "Wham" she was activated. Hardly any cost to Sirius at all! But I knew about it being an existing customer. Making a new used car owner aware of the fact or with a small Sirius Xm incentive I think they should jump on this ASAP. Instead of costing the company to get customers they have a source to get "FREE" customers. As Mel has said in the past "It's tough to compete w? Free". Why let those millions of units sit idle?