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Mon Mar 24th 11:02 AM | Rating: 0 0
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Yet Another Concern About Constant Contact

As a constant contact user, it is a great tool. It is intuitive and affordable. While there is no true "switching cost" to moving onto a different platform, there is a simple premise of "if ain't broke, don't fix it." For a small business, i think this holds true. However, for companies that actually have infrastructure and a greater level of investment in IT/MIS, then your rationale holds true. It will be interesting to see whether this company can scale. Personally, I think they are better off adding online promotional/marketing merchandise services such as VistaPrint, CafePress. Otherwise, I don't see this company ever reaching $75 million in revenue anytime soon.
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