Arnold Reinhold

$1.2 Billion in iPhone Apps? Not Likely.

The $10 in sales per iPhone user per year may be a gross underestimate. Yes, there will be a lot of free software, but Apple's easy distribution mechanism and modest 30% cut will convince a lot of independent developers to try charging for their efforts. And the $9.99 price point for a new game or handy app is a very easy impulse purchase.