Eric Balkan

Who Loses From Google Checkout? Not eBay, but Amazon.

I disagree that convenience is Amazon's biggest plus. Think about the user reviews. I know I personally always check the Amazon listings before buying something, anything, to see what other people have said about it. Other big plusses for Amazon are: free shipping over $25 from their own warehouse and $25 "gift" coupons earned with their credit card. Perhaps Amazon's biggest plus is that their management knows how to market to consumers.