Johnnymack

Nokia Is the Smart(phone) Bet - Barron's

< As smartphones become ever more popular among average users and emerging market customers>
...those users will likely buy a phone from a company whose devices they are already familiar with, like maybe an iPod, and whose software that syncs between the phone and their computer they ALREADY have installed on their system!

<Nokia has lost some smartphone market share to niche players Apple (AAPL) and Research in Motion (RIMM),>

which will likely continue and redefine those "niche players" as something other than "niche players".
And oh! NOK is coming out with a NEW model! wow! HOW MANY models do they produce anyway? All with different screens, keyboards, electronics, etc... all needing advertising dollars too.
See any elegance and MONEY savings over at Apple, by having one device (ok, 2 memory and 2 color configs) and also that one phone shares many parts (especially the expensive touch screen) with the iPod Touch !
Whose inventory do YOU want to be in charge of stocking parts for and tracking sales??? That's efficiency, that's economies of scale, that's MONEY